The name Liver King, who embodies a clear representation of the raw and primitive lifestyle, has recently risen to fame not just due to his methods of treating health and fitness, but more so to his internet social media character. Liver King, born Brian Johnson, has built a successful enterprise on the premise of consuming raw animal organs, embracing an ancestral lifestyle, and pursuing extreme self-improvement. The way he rose to fame has captured the curiosity and interest of millions worldwide, and fans, as well as critics, are intrigued by his unconventional life. However, one question that often arises is: What is Liver King net worth? In this article, we will explore the details behind Liver King’s financial success, his journey to wealth, and the factors contributing to Liver King net worth.
Biography
Liver King is an American fitness expert, entrepreneur, and social media personality who advocates an ‘ancestral primal way of living’ incorporating raw organ meats, tough physical conditioning, and outdoor survival. His muscular build, unusual diet, and brash nature attracted a large online audience, giving rise to both adulation and criticism. Over the years, Liver King has built a strong personal brand through supplement sales, public appearances, and content creation, all of which have contributed to Liver King net worth and his influence in the health and fitness industry. The events in his life and career that were of major importance are given in the following short biographical table:
| Attribute | Details |
| Real Name | Brian Johnson |
| Date of Birth | April 7, 1977 |
| Age | 48 years (as of 2025) |
| Birthplace | San Antonio, Texas, USA |
| Nationality | American |
| Height | 5 ft 7 in (170 cm) |
| Weight | Around 86 kg (190 lbs) |
| Profession | Fitness Influencer, Entrepreneur |
| Years Active | 2021 – present (online prominence) |
| Famous For | Advocating an “ancestral lifestyle” and eating raw organ meats |
| Education | Studied biochemistry (did not publicly confirm graduation) |
| Parents | Not publicly disclosed |
| Siblings | Not publicly disclosed |
| Spouse | Barbara Johnson (“Liver Queen”) |
| Children | 2 sons (“Savage Liver Boys”) |
| Net Worth | Estimated $12 million (2025) |
| Notable Achievements | Founder of Ancestral Supplements and The Fittest |
| Ethnicity | White |
| Zodiac Sign | Aries |
| Residence | Texas, USA |
| Hobbies | Weightlifting, hunting, and outdoor activities |
| Philanthropy | Supports fitness and veteran-related causes |
| Social Media | Instagram: @liverking
TikTok: @liverking YouTube: Liver King |
How Liver King Built His Wealth
The social media celebrity status of Liver King is not the only source of his wealth; the man also owns successful businesses. One of the key factors contributing to Liver King net worth is his supplement company, Ancestral Supplements. The company that markets products such as beef liver capsules, organ supplements, and other related ancestral health products has achieved considerable success. It is also a primary source of Johnson’s income, as the business was founded due to his interest in helping others enjoy the benefits of his raw diet.
Besides Ancestral Supplements, The Liver King offers several online courses, fitness coaching services, and branded merchandise, including clothing, supplements, and more. His name is entrenched in the Ancestral Tenets, which promotes the need for adherents to live an ancient lifestyle to stay healthy. Such a niche status in the wellness and fitness industry has enabled Liver King to capture a significant portion of the market, thereby further increasing his profits.
Liver King Net Worth
Liver King net worth is estimated to be between $5 million to $12 million, with various sources claiming different figures. However, the precise number does not matter, as it is apparent that he is becoming increasingly wealthy. Liver King net worth is driven primarily by his business ventures, social media endorsement deals, and the success of his supplement line. His aggressive and shameless image has also captured the market’s attention, making him the star he is in the health and fitness field. His ability to generate significant income from the same has undoubtedly contributed substantially to his wealth.
The Role of Social Media
The social media use by Liver King has been one of the greatest boosters towards fame. He has garnered approximately millions of followers on YouTube, Instagram, and TikTok, who have become loyal followers keen to learn about his raw, uncut approach to health (Chernin). His social media is a source through which he promotes his businesses, makes sales, and secures sponsorships.
Liver King draws attention to his products not only by utilizing his platforms but also by offering a glimpse into his personal life, showcasing his lifestyle and his approach to fitness. To be an authentic person who does not apologize for being what, when, and who he is, his group of followers is attracted to him in this saturated industry. This has allowed him to sign lucrative brand deals and sponsorships, contributing significantly to Liver King net worth.
Liver King’s Entrepreneurial Ventures
The Liver King’s success as an entrepreneur should not be overlooked. His history of founding and developing businesses in multiple fields includes Ancestral Supplements, his most notable project. However, his entrepreneurial spirit extends beyond just supplements. He has also been involved in a series of Internet businesses and investments, which have further enhanced his financial status.
In addition to Ancestral Supplements, Liver King has expanded into the fitness coaching industry, offering personalized coaching and training programs. Such programs are appealing to customers who desire to explore different fitness, diet, and wellness approaches. His vendor company has enabled him to obtain high prices and has provided him with another source of income, for which he already has a complete repertoire.
How Liver King Uses His Wealth
The opulence associated with Liver King is made possible by his financially sound background, which enables him to live in line with the ethos of his brand. He often posts photos of his mansions, personal gym, and world vacation tours. His social media reflects his life of excess, which is in many ways a contrast to his theme of a primal life. Having a luxurious mansion or marketing a luxurious lifestyle, Liver King does not even make an effort to conceal his prosperity.
Moreover, Liver King net worth allows him to invest in new business opportunities, ensuring the longevity of his brand. He is not only successful in his business of selling supplements but also in his investments in the fitness, health, and wellness sector. As he gains more power, it is safe to say that his wealth will also be on an ever-increasing trajectory in the future.
Conclusion
The path taken by Liver King, which has led him to be a viral health and fitness influencer, has contributed to a notable Liver King net worth. His ability to capitalize on his exclusive brand, which encompasses extreme fitness, raw eating, and an unapologetic character, has enabled him to emerge as an icon in the world of health and wellness. His achievement is not only due to his social media activity, but also to his business acumen, as evident in his ventures, such as Ancestral Supplements, and his expertise in fitness, as well as his product lines. As Liver King continues to grow his empire, it’s clear that Liver King net worth will continue to rise, making him one of the most successful figures in the health and wellness industry today.
FAQs
What is Liver King net worth?
Liver King net worth is estimated to be between $5 million and $12 million, largely due to his successful businesses, social media presence, and endorsement deals.
How did Liver King become famous?
Liver King became famous through his social media presence, where he shared his extreme health and fitness lifestyle, including his consumption of raw animal organs and other ancestral health practices.
What businesses contribute to Liver King net worth?
Liver King net worth is primarily derived from his supplement company, Ancestral Supplements, as well as his coaching programs, online courses, and branded merchandise.
How much money does Liver King make from his supplement company?
While exact figures are not publicly available, it is estimated that Ancestral Supplements contributes a significant portion of Liver King’s income, thanks to its success in the health and wellness industry.
Does Liver King have any social media endorsements?
Yes, Liver King has signed several endorsement deals with brands that align with his lifestyle and ethos, which have contributed to his overall wealth.
How much does Liver King charge for his coaching services?
Liver King’s coaching services are premium-priced, with some reports claiming he charges several thousand dollars for personalized fitness and wellness programs.
Does Liver King plan to expand his business?
Given his history of entrepreneurial success, it’s likely that Liver King will continue to expand his business ventures, further growing his wealth and brand.
